GrabAGun Digital Holdings just hit the New York Stock Exchange under the ticker PEW, and the debut wasn’t quiet. The company raised $179 million through a SPAC merger with Colombier II, netting $119 million after expenses. Donald Trump Jr. joined the board and rang the opening bell, drawing attention from both political and financial circles. The company sells firearms, ammo, and accessories online, and it’s pushing a tech-first model to optimize inventory and pricing. But the stock didn’t hold its early pop. PEW opened near $21 and closed at $17.33, down 18.83% on day one. That’s a rough start, but not uncommon for SPAC listings.
The bullish setup starts with the numbers. GrabAGun posted $99.5 million in trailing 12-month revenue, up 9.2% year-over-year. Net income came in at $5 million. The platform partners with Glock, SIG Sauer, Ruger, and Smith & Wesson. It uses proprietary software to manage logistics and pricing across a wide catalog. The company saw near-zero redemptions during the merger, signaling strong shareholder confidence. Trump Jr.’s involvement has historically triggered retail inflows. His board appointments at PSQ Holdings and Unusual Machines both led to multi-day rallies. GrabAGun is now plugged into PublicSquare’s cancel-proof payment system and Credova’s financing arm, giving it a values-aligned infrastructure that’s hard to disrupt.
Bearish flags are real. The debt-to-asset ratio sits at 91%, which is high. That leverage could limit flexibility if revenue growth stalls. The SPAC structure means early volatility is baked in. Regulatory risk is always present in the firearms space. And while the Trump Jr. effect brings visibility, it also ties the stock to political cycles.
Short-term traders are watching the $15 to $16 zone for support. Resistance sits near $22. Long-term upside depends on how GrabAGun deploys its $119 million war chest. If they scale logistics and expand brand partnerships, margin expansion is possible. But they’ll need to show debt reduction and sustained revenue growth above 10% annually to justify a re-rating.
This isn’t a meme stock. It’s a politically visible, tech-driven e-commerce play in a regulated sector. The upside is there, but it’s not for the passive investor.
Disclaimer: Not financial advice.
Sources:
https://www.ainvest.com/news/pew-stock-public-today-donald-trump-jr-major-affiliate-2507/