Jeff Bezos offloaded another chunk of Amazon stock this week, totaling $108 million. That sale came just 2 days after he cashed out $665 million. Combined, he’s up to $773.8 million in July alone, and the month’s not over. These transactions fall under a 10b5-1 plan that lets him sell up to 25 million shares through May 2026. His moves are systematic. Year-to-date, he’s sold over 31 million shares, hauling in roughly $6.8 billion so far in 2025.
This round follows the $736.7 million sale at the end of June, which came days before his high-profile wedding in Venice. He’s still sitting on more than 900 million Amazon shares, worth an estimated $200 billion. Despite the sales, he remains the top individual holder. Wall Street hasn’t flinched. Amazon stock is up 30% in 2025, recently trading near $221. Technical indicators are flashing green. The 50-day moving average just crossed above the 200-day, forming a golden cross at $206.46 and $206.04. That’s a momentum flag, and traders are watching it.
Amazon’s Q1 earnings printed $155.7 billion in revenue and $17.1 billion in net income. AWS climbed 17% to $29.3 billion. Advertising revenue hit $13.9 billion, up 19%. Prime Day was stretched to 4 days this year, and sales in beauty and home segments surged. Analysts from Truist and JPMorgan upped price targets to $250 and $240 respectively. Amazon’s fundamentals are strong, and institutional activity shows no signs of retreat.
What makes these sales more than routine is the speed. Bezos unloaded $1.4 billion worth of stock in a matter of weeks. That’s rapid repositioning. Historically, those funds flow into Blue Origin, the Bezos Earth Fund, and his education ventures. No deviation so far. But the size and timing are notable. He’s selling near local highs, under market optimism, and during high-volume retail events. This isn’t trimming. It’s strategic liquidity management at scale.
Sources:
https://247wallst.com/investing/2025/07/09/amazon-stock-amzn-price-prediction-and-forecast/
https://finbold.com/heres-how-much-jeff-bezos-has-netted-from-his-monster-2025-amazon-insider-sales/
https://www.cnbc.com/2025/07/08/jeff-bezos-amazon-stock-sale.html